OBJECTIVE: Provide a solution for on-demand support to help doctors make the best clinical decisions for patients at a time when face-to-face interactions with drug manufacturer specialists were limited due to COVID.
MY ROLE: UI/UX design lead consultant
The Concierge Cube was a custom physical and digital experience to allow doctors direct and immediate contact with drug manufacturer representatives and other helpful resources. The concept leveraged the increase in QR code utilization during the COVID pandemic and aimed to prevent the disruption of access to information that would help in clinical decisions.
The marble, paperweight-like cube had custom QR codes printed on four sides with links to the branded product website pages in addition to options to directly contact a drug manufacturer representative. Available information included efficacy, safety, prescribing instructions, patient resources, and a mobile specialist directory.
The user experience and interface was designed to be streamlined yet secure by requiring the user to input a unique code assigned and printed on each cube. The 6 digit code also allowed for utilization tracking.
The Concierge Cube was approved through all legal and medical regulatory bodies for pilot deployment by the undisclosed multinational pharmaceutical corporation.